About us
The Playbook is a research-led directory that ranks and profiles football agents and agencies worldwide. Profiles follow a consistent structure and are reviewed before publication, creating a reference point the industry can trust.
The aim is simple: raise the standard of how representation is understood, evaluated and compared.
Football representation is one of the most influential parts of the game — and one of the least transparent. Information is often incomplete, and decisions are still shaped by visibility, informal networks and reputation rather than verified detail.
The Playbook exists to introduce a credible, independent standard.
1) Submission-led, verification-first
Submissions are supported by evidence and reviewed before publication.
2) Independent assessment
Rankings combine structured evaluation, research and confidential feedback.
3) Selective by design
Only a limited number are ranked in each edition.
Independent by design
Research and editorial assessment remain separate from commercial services.
Consistency over hype
Comparable profiles, disciplined criteria and clear terminology — rather than self-written marketing.
Built for credibility
A benchmark designed to be referenced, cited and respected.
Credibility is earned. The Playbook is supported by an Advisory Council to strengthen standards, challenge assumptions and ensure the benchmark reflects the realities of modern representation.
(Advisory council member names and roles to be confirmed.)
Players and families
Seeking clarity on representation options.
Clubs
Wanting informed decisions and better market context.
Agents and agencies
Looking for credible positioning, not self-promotion.
Brands, media and stakeholders
Needing a reliable reference point.
The first edition focuses on football. The benchmark will broaden over time to reflect specialist expertise across segments, including youth, women's football and major regions.